Founder & CEOSeed-stage SaaS · Bangalore
We're hiring our first backend engineer! Looking for someone who has built 0 to 1 and loves owning systems end to end. DM me or drop a comment.
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Four words. A million impressions. Six leads, zero spend.
Founders announce exactly what they need, in public, every day. I turned their hiring posts into a lead engine, one comment at a time.
1M+impressions from comments alone
6leads
$0spent
3 mofrom first comment to today
01 — The insight
A hiring post is a buying signal, posted in public.
When a tech founder posts that they're hiring for a role, they're telling the world exactly what they need, right now. That's our ICP, mid-problem.
Most brands either ignore those posts or drop a pitch in the comments. I did neither. I showed up to help first.
02 — The two plays
Help first. Offer second.
Play 1 · Boost
"Commenting for better reach."
Four words that push the founder's post to more people. It costs nothing, helps them immediately, and puts our name in front of everyone reading the thread.Play 2 · Offer
"Want an intro from our network?"
When the role was a fit, I offered introductions from Uplers' network of 3.5M engineers and job seekers. A specific offer, to someone hiring right now.Two founders are hiring. What do you comment?
Illustrative posts, written to show how I chose.
Your comment
Friendly, but it does nothing for them and nothing for us.
My first play: it pushes their post to more people, so I help before I ask for anything.
My second play: a specific, useful offer to someone who is hiring right now.
A pitch in someone else’s hiring post. It reads as spam and helps no one.
FounderStealth startup
Building something new in stealth. Looking for a founding engineer who has done 0 to 1 before. Can't share much publicly yet, but happy to chat.
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Your comment
Reach is the wrong gift here. A founder in stealth can’t hire loudly.
A stealth founder needs candidates without a broadcast. A quiet intro is exactly the help they need.
Curious, but it asks for what they just said they can’t share.
Pick a comment for each post.
04 — The results
Three months, no budget.
- Impressions from comments1M+
- Leads6
Over three months, the comments alone earned more than a million impressions and brought in six leads, without a rupee of spend.
05 — The skeptic's corner
Isn't this just spamming comments?
No. I only commented on posts from founders in our ICP who were hiring, and the first play helps them before it helps us: more reach for their hiring post.
Why does a four-word comment work?
Comments help a post travel further, so the founder gets more reach, and everyone reading the thread sees a brand helping instead of selling.
Where did this run?
Mostly LinkedIn, with some on X, alongside the X revival playbook of joining conversations instead of broadcasting.